The brief was to design a simple poster for an internal corporate campaign to raise awareness about the reward available for recommending people to join the company.
I needed to focus on the new recruit being the 'right fit' and the employee reward on offer. I decided to look at the definition of what is 'corporate'. I fused the formality of corporate office attire – and the financial reward. It was also possible to make a blouse (without the tie) if this was required. I need to do this again with the new British Sterling notes.