Portfolio Conceptual Design

Conceptual macro photography

This project is a simple experiment with office furniture, scale die cast models and a macro lens for an automotive marketing campaign.

Project Details

  • Using macro photography, experiment with diecast models, USB cables, computer keyboard and a mouse!

I wanted to convey some humour and surrealism around a subject that people may find quite sterile and predictable. Promotional campaigns have to work hard to get people's attention and stay memorable. This experiment produced a range of images that were used as part of a Digital Showroom marketing campaign.


Conceptual tab dividers designs
Tab dividers design concept
Conceptual magazine article
Conceptual design for horoscope magazine page
Mini adventure
Conceptual macro photography
Promotional poster for corporate awareness about recruitment
Promotional poster design for corporate internal recruitment campaign
illustration using typography and imagery
Illustration with imagery and typography
advert redesign using typography and imagery
Advert redesign
Playing with imagery and hex values
Illustrating with web colour concepts
Illustrated poetry
Illustrating poetry