Portfolio Conceptual Design

Conceptual macro photography

This project is a simple experiment with office furniture, scale die cast models and a macro lens for an automotive marketing campaign.


Project Details

  • Using macro photography, experiment with diecast models, USB cables, computer keyboard and a mouse!

I wanted to convey some humour and surrealism around a subject that people may find quite sterile and predictable. Promotional campaigns have to work hard to get people's attention and stay memorable. This experiment produced a range of images that were used as part of a Digital Showroom marketing campaign.


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Conceptual tab dividers designs
Tab dividers design concept
Conceptual magazine article
Conceptual design for horoscope magazine page
Mini adventure
Conceptual macro photography