Portfolio Brand & Logo Identity

Sustainable travel design

This project is a simple conceptual design for a logo.

Project Details

  • Create a simple logo that communicates 'sustainable' travel and transport links

By using circles to denote hubs I wanted to show how different types of transport are connected via interchanges. The focus of the project was sustainable travel, therefore smarter travel. The strapline conveys the change people need to make as well as the real interchanges of the journey.


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