Portfolio Brand & Logo Identity


The brief was to design a simple brand identity and for an small IT consultancy business.

Project Details

  • Clean and precise design
  • Use modern colours that will not date
  • Create a memorable logo that works well with the colours and the name

The name incorporates a techy vibe with the name Beta and a softer identifiable object of Fox. I decided to try and fuse these two together. Although the beta symbol is obvious, I wanted the fox to blend with it delicately. I also didn't want the fox to be too dominant, giving both components equal status. I used the simple default colours associated with lettering (black) and a fox (orange and white).


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