The brief was to design a simple brand identity and for an small IT consultancy business.
The name incorporates a techy vibe with the name Beta and a softer identifiable object of Fox. I decided to try and fuse these two together. Although the beta symbol is obvious, I wanted the fox to blend with it delicately. I also didn't want the fox to be too dominant, giving both components equal status. I used the simple default colours associated with lettering (black) and a fox (orange and white).